The Media & Entertainment industry is estimated to grow to a whopping 2.3Tn USD by 2022.

Manas Bhargava, the Consultant, Zinnov, shares his views on the changing consumer preferences and patterns, the factors contributing to the accelerated growth of the media & entertainment industry, and the entertainment technological advancements that are revolutionizing the Media & Entertainment space.

Manas also delves into how the traditional media value chain is being disrupted, and how new-age media and entertainment is redrawing boundaries in the industry.

As opportunities unfold and competition multiplies, it is critical for companies to define a strong short-term and long-term approach across people, technology, partnerships and go-to market strategies to win the market. Connect with us at to understand some of the key trends, opportunity lacunas, data-led insight in the space.